Attaining Organizational Sustainability Through Competitive Intelligence: The Roles of Organizational Learning and Resilience

Banji Rildwan Olaleye; Bayode Olusanya  Babatunde; Joseph Nembo Lekunze; Adeniran Rahmon Tella

doi:10.37380/jisib.v13i3.1143

Authors

Banji Rildwan Olaleye Federal University Oye-Ekiti & North West University Business School.
Bayode Olusanya Babatunde Osun State University, Nigeria
Joseph Nembo Lekunze North West University Business School
Adeniran Rahmon Tella Osun State University, Nigeria

DOI:

https://doi.org/10.37380/jisib.v13i3.1143

Keywords:

Competitive Intelligence, FMCG companies, Organizational learning, Organizational resilience, PLS-SEM, Sustainability

Abstract

Following the resource-based view (RBV) theory, the Food-Moving Consumer Goods (FMCG) industry also pitches in to help the economy grow. This study is intended to investigate competitiveness and organizational learning against the sustainability of FMCG in Nigeria. However, the interlink between competitive intelligence and organizational sustainability was investigated, with organizational resilience performing a mediating function. 517 employees from FMCG companies in Nigeria were examined using quantitative and cross-sectional research methods, whereby the data obtained was analyzed using partial least squares structural equation modelling (PLS-SEM) to establish proposed association. The results confirmed the expected connections, showing that competitive intelligence (CI) was directly and positively linked to organizational sustainability (OS). They also showed that organizational learning was significantly and positively linked to both competitive intelligence and organizational sustainability. Similarly, the findings revealed that organizational resilience partially mediated the association between CI and OS. Gaining an advantage over rivals and successfully achieving sustainable performance are two areas where this research can help company management. Additionally, FMCG companies should integrate organizational learning and resilience approaches into their sustainability efforts.

Author Biography

Banji Rildwan Olaleye, Federal University Oye-Ekiti & North West University Business School.

Postdoctoral Researcher, North West University Business School.

Potchefstroom, South Africa.

&

Department of Business Administration, Federal University Oye-Ekiti, Nigeria.

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