Expand the scope of competitive intelligence
DOI:
https://doi.org/10.37380/jisib.v12i1.924Abstract
In today’s fast-paced business environment, having a strong understanding of the competitive landscape
is more important than ever. As the old saying goes, “knowledge is power,” and this is especially
true when it comes to staying ahead of the competition.
Competitive intelligence is the process of gathering, analyzing, and disseminating information
about the products, services, and strategies of a company’s competitors in order to gain a strategic
advantage. It involves studying the strengths and weaknesses of competitors, as well as trends and
developments in the industry, in order to inform business decisions and strategies.
The scope of competitive intelligence is broad, and can include a wide range of activities and
sources of information. Some common sources of competitive intelligence include public information,
such as company websites, press releases, and industry reports, as well as private information, such
as sales data, market research, and customer feedback. Recent research shows that competitive intelligence is beginning to cover an ever wider range. The topics of scientific articles go beyond aspects of business and management.
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